Word: tobe
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Dates: during 1940-1949
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...doing a split in mid-air (see cut). The masthead has also been changed. Oscar Dystel, new managing editor, brought in a new art director, Tony Palazzo, from Coronet; a new men's fashion editor, Bert Bacharach; and a women's fashion editor, Mrs. Taube Coller Davis ("Tobe"), who runs a style advisory service for retailers. To pep up its fiction, Collier's now awards a $1,000 bonus to the author of each issue's "star story...
Knowledge of the new look paid off last week for Marilyn R. Starkman, Radcliffe '49, as she received honorable mention in the ninth competition for Fashion Fellowships offered annually by the Tobe-Coburn School for Fashion Careers, New York City...
...Tobe Deutschmann Co. was down to 40 workers ("all engineers and no workmen"), from 200 in 1928. His machinery was rusting, the floors sagging, windows broken, ceilings cobwebbed. Grass grew in the driveway that led to the Rising Sun Stove Polish factory he bought in plush '28. Tobe's engineers became expert in repairing broken-down equipment with bailing wire and tweezers. The only way they kept alive at all was on small specialty jobsקike keeping the tenants from moving out of an apartment house en masse because of radio static, whose source they finally traced...
...Then," says Tobe—who looks like a small version of Jimmy Durante, with milder features but just as frenzied a manner—"blood money came along." Tanks, jeeps, etc., with two-way radios had to have noise filters, and the ones available elsewhere were bulky and expensive. Tobe barged into the Signal Corps laboratory at Fort Monmouth, NJ. early in 1940 to try for some business. More to get rid of him than anything else, the Major in charge gave him the toughest problem he had: to make a practical filter for a Diesel generator that so far had rendered...
...less than a year ago that Tobe learned he had really clicked. That was the hot August day when he had a phone call from Willys-Overland Vice President Delmar ("Barney") Roos, ask ing "What in hell is this thing we've got to put on our vehicles now?" "This thing" was Tobe's new "Filterette" and the "vehicles" were 18,000 Willys jeeps. Now, by Army specifications, all tactical vehicles, including tanks, must be equipped with his Filterettes—and Tobe Deutschmann expects his 1942 sales to hit $5,000,000, 50 times what he grossed...