Word: tod
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...OCTOBER DAY in Le Marche, the region of central Italy where about 90% of the country's shoes are made in nonescript industrial factories that dot the velvety, verdant landscape. The iffy weather and impending rain don't bother Diego Della Valle, 52. As the president and CEO of Tod's S.p.A., he's used to climbing into his silver twin-engine Dolphin helicopter after lunch at Villa Brancadoro?his 17th century hilltop residence in the town of Casette d'Ete, where he lives with his wife Barbara Pistilli and their son Filippo, 8?and zipping over to Ancona, where...
...weather makes Diego's younger brother Andrea Della Valle, 40, vice president of Tod's S.p.A., very nervous. Even after the elicottero has floated up several hundred feet and the 100-acre estate below?tennis court, boccie court, soccer field, man-made lake, lemon and olive groves and church included?has receded into the distance and there's not much left to view except gray fluff, Andrea keeps a watchful eye out the window. It's not surprising, given the family dynamic. Andrea plays the goalie to Diego's striker, the introverted, behind-the-scenes power broker to Diego...
Together the two brothers have built Tod's S.p.A. into a global luxury group with $450 million in annual sales that includes Tod's, the high-end leather-goods company; Roger Vivier, the legendary Parisian shoe brand; Hogan, a sporty sneaker and handbag brand; and Fay, a casual weekend clothing line. Four years ago, the Della Valles bought the Fiorentina soccer team, a move that has made them famous in a whole new arena?especially among young boys. It helps that the team, which was at the bottom of the league when they bought it, has since risen...
...celebrating Filippo's birthday (three parties: one at the local pizzeria, one at the grandparents' and one at home) and keeping tabs on Fiorentina. Now it is on to Paris, where he is planning a presentation of the Vivier spring collection as well as introducing a new line of Tod's clothing that is the result of a collaboration with American designer Derek...
...There was nothing casual," he says. "For me it was very important to find something light, to combine good taste with free time." So he combined the idea of leather shoes with rubber soles and came up with a soft pebble-soled driving moccasin that he labeled J.P. Tod's (the name came out of the Boston phone book). Through an old friend, he managed to get a pair onto Agnelli's feet. Word of mouth grew. He opened a few stores. By 1997 he had added handbags to the brand. Suddenly everyone from Princess Diana to Cher, Hillary Clinton...