Word: todays
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Dates: during 1990-1999
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...discipline to a sprawling company, clearly defining the issues of planning, strategy and organization. He mastered the concept of market segmentation--Chevrolets for Everyman, Cadillacs for the wealthy--to better target GM's sales and avoid internal competition, a strategy that left Ford behind. Sloan also understood what managers today call "consumer insight" by visiting Ford dealers incognito to learn about buyer behavior and competitive offerings...
...point of this anecdote is that today, no business-news amateur, as I was, could ever nail such a job at a first-rate publication. Once a backwater, business reporting, writing and editing have become smart, sophisticated and the high-walled province of the expert, although it took the better part of 100 years to reach that status...
...Write for the banks' customers. There are a hell of a lot more depositors than bankers." Helped by the public's warm interest in business and industry during World War II and then by the postwar boom, Kilgore saw all his dreams come true. The Journal's circulation soared (today it is 1.74 million...
...ravenous quest for investment data would not be sated by print alone, a vacuum exploited brilliantly by Michael Bloomberg. Pushed out of Salomon Brothers in 1981, he invested his $10 million farewell gift in building a computerized data service that he turned into a global news service. Today 105,000 Bloomberg terminals light up the desks of banks and brokerages, and the company has expanded into magazines, TV and radio. Bloomberg's media churn out information about interest rates, currency-exchange rates and other streams of data that would have been considered exotic not long...
...cable, market-oriented business networks are surging like hot IPOs, but sometimes they give us information overload. The moment-to-moment changes in the major stock averages flash nervously on Bloomberg News; the stock tickers scroll rapidly on CNBC and CNNfn, citing the latest prices of individual shares; today's "stocks to watch" are featured on almost all the channels. All this encourages quick in-and-out trading, usually a route to the poorhouse...