Word: todays
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Dates: during 1990-1999
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...Loegering's story illustrates, hiring and keeping employees is perhaps the biggest challenge to small businesses today. In a survey conducted last month by the National Association of Manufacturers, 83% of respondents said they found it extremely difficult to find and retain employees. The problem is as much quality as quantity. Says Giovanni Coratolo, director of small-business policy at the U.S. Chamber of Commerce: "The No. 1 challenge of small businesses in this marketplace is hiring those who have a certain amount of education...
...sister problem of hiring good employees is keeping them. Fattening employees' paychecks is not always enough to get them to stay. Says Arnold Sanow, a small-business strategist and author of Entrepreneur Boot Camp: "Money is important, but you can get a job anywhere today. Why stay where you're not appreciated...
...baseball caps and Corvette T shirts that were obviously striking a chord with consumers. That's when it hit Enborg that it would be easier--and more profitable--for the automaker to meet the obvious market demand for those goods itself by licensing its brand names to handpicked manufacturers. Today, GM has more than 1,200 licensing agreements generating annual revenues of $1.1 billion. They cover everything from clothes to colognes...
Jaguar, the British luxury automaker, is one of the godfathers of European licensing, but it is also just beginning a new wave of expansion. Jaguar began with a line of designer eyeglass frames 15 years ago. Today its licenses cover such products as clothes, fragrances and footwear. The company has just opened mall boutiques in the U.S., France and the Netherlands...
...Europe is retailer reluctance. In the past, licensed goods from fellow European companies were often cheap promotional giveaways, so many retailers view licensed products as a form of advertising that doesn't belong on their shelves. That puts the onus on marketers to convince retailers that most of today's licensed products are well-made goods associated with top brands. It's a slow slog. But, says David Isaacs, Equity Management's international director, "it can be done...