Word: toed
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Dates: during 1960-1969
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Cupid's Quiver is sold in pastel packaging from cosmetics counters instead of drug shelves. It was introduced nationally in August, and sales in the first two months climbed to $250,000-a total that would please any marketer of a new drug or cosmetic. It has had little...
To gain a wider market, Socher and Meyerhoff interested Marsteller in handling the advertising account. Vice President Robert Carpenter, who until then had worked on campaigns for such items as laundry products and hand tools, recalls that his immediate reaction to the Cupid's Quiver assignment was "total shock...
Tawn's immediate strategy is to build the product's image by selling it through as many prestige outlets as possible and then move it heavily into drugstores. The only loser in this unlikely success story is Marsteller. Tawn executives last week switched the $500,000 account to...
Fred Allen once recalled a man whose hobby was collecting old echoes. Composer Jerry Herman easily fits that description; his score for Hello, Dolly! seems to contain the strains of nothing but borrowed melodies. Indeed, even his title song was publicly conceded to be derived from another tune by another...
The film adaptation of Hello, Dolly! matches Herman's contribution. Michael Crawford playing the young clerk, Cornelius Hackl, self-consciously recalls Stan Laurel. As Horace Vandergelder, the richest and meanest man in Yonkers, N.Y., Walter Matthau is doing Walter Matthau as he used to be in B pictures, moving...