Word: toed
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Dates: during 2000-2009
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When Finnish filmmaker Timo Vuorensola came up with the idea for his movie Star Wreck, a parody of Star Trek, he knew that looking for conventional distribution would be futile. An amateur, science-fiction comedy with a miniscule budget - and in Finnish, to boot - would hardly be attractive to mainstream...
"Releasing it for free is just good marketing," he says. "Whether it's through piracy or distribution your film is out there on the Internet, so we decided to harness this." And he has managed to make quite a bit of money out of it. Online sales of merchandise - including...
In the age of YouTube and viral marketing campaigns, it was only a matter of time before independent filmmakers came to realize that cutting the middleman out of the process is sometimes the best way to guarantee large audiences see their works. This is especially true at a time when...
Like Vuorensola, American animator Nina Paley ignored traditional distribution methods and released her film, Sita Sings the Blues, a comic adaptation of the Hindu epic, The Ramayana, directly online earlier this year. She first created a blog, www.ninapaley.com, to develop a community of supporters, and then posted the film on...
Paley also sells merchandise on her site, including 35mm prints of the film stamped with a Creative Commons License, so the buyers know the money is going directly to the filmmaker. And she has a donation link through which she has received gifts ranging from $2 to $2,000. To...