Word: toffler
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Dates: during 1980-1989
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SOMETHING INSIDE Alvin Toffler rebels at the convention of mealtime. During the technological age, he notes on page 135 of his very thick book The Third Wave, "eating became technologized with the diffusion of forks and other specialized table implements." And every fall and spring, Toffler frets mightily at the ritual of standard time. "Periodically, in unison, as though motivated by a single will, millions of people set their clocks back or forward an hour, and whatever our inner, subjective sense of things may tell us when time is dragging, or conversely when it seems to be whizzing...
...days, you might sigh, when an hour was 45 minutes and sometimes 90, and when people ate with spoons, and butter-knives were but a dream in Shreve, Crump of Low's darkest recesses. But if Alvin Toffler heard you he would scold, consigning you to the First Wave, which began with the original harvest. For Toffler is a visionary, looking out to sea at that big comber waiting to smash the sandcastles of today--this Third Wave, the biggest, most powerful, most blessed of all. "The Third Wave," he notes in the introduction, "is for those who think...
Unfortunately for the reader, Toffler's story too has only just begun. For 450 pages more, he plays Daniel Bell and Jeanne Dixon, but with heart. Every page shows the strain of his midwifery; to give birth to a new era is hard work indeed. The wonder is that anyone agreed to publish this diary of Toffler's nighttime fears and Newsweek clippings. But there is an explanation. A decade ago, Alvin Toffler wrote a book with a clever computer-letters cover called Future Shock. And even if that effort was not immediately heralded as better than Revelation and installed...
...nearly as many interesting laser-household-pets, deep-sea-wheat-fields, radio-shack-rocket-to-the-moon-kit predictions. Instead it offers a thorough compendium of every social critique ever raised. Ever hear anyone discuss the demeaning, unfulfilling work done in the world's factories? Sure you have. Well, Toffler has too, and he repeats it in ingratiating detail, describing the steel foundry he once toiled in. "I swallowed the dust, the sweat and smoke of the foundry. My ears were split by the hiss of the steam, the clank of the chains, the roar of pug mills." Leaving...
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