Word: toffler
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Dates: during 1990-1999
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...even 500 points of light will not necessarily mean a sudden bounty of new home entertainment. "There isn't an inexhaustible supply of talent out there waiting to fill 500 channels," warns Howard Stringer, CBS Broadcast Group president. "The first thing that comes to mind is what Alvin Toffler called the Law of Raspberry Jam: the wider any culture is spread, the thinner it gets...
...FUTURE, a destination so close that it is arriving every second, is somehow always too distant to be clearly seen. That has not stopped generations of would-be forecasters, from Nostradamus to Alvin Toffler, from squinting in that direction. But prognosticating has always been a difficult, if not perilous, undertaking. No less a person than Henry Adams, one of America's most perceptive thinkers and historians, declared in 1903: "My figures coincide in setting 1950 as the year that the world must go smash." Close, but no prize...
...this century, an entire futurology industry has arisen to satisfy the planning needs of corporations, governments and military establishments. At the same time, the popular audience for social trends and future talk has grown steadily. Toffler (Powershift), John Naisbitt (Megatrends 2000) and Faith Popcorn (The Popcorn Report) have all made visits to the best-seller list in the past two years...
Futurologists in recent decades predicted the rise of couch potatoes nesting at home (Popcorn), the arrival of the home office and the multiple-marriage lifetime (Toffler). But by and large they missed out on many developments of much greater consequence, like the rise of OPEC and the mass arrival of women in the workplace...
...such atavistic rages. A Japanese management expert says, "People don't want nationality and soil; they want satellites and Sony." A little glib, perhaps. But ultimately there is a universal desire in the Third World to achieve the better life that the developed world promises, or, as sociologist Alvin Toffler puts it, for the slow world to catch up with the fast world. The U.S. and other advanced nations will have to help. It is ironic that at this very moment the U.S. itself seems threatened by a kind of tribalism, flying the "multicultural" flag...