Word: tofutti
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...start producing a low-calorie hamburger by just adding a lot of airy filler? And will somebody then try combining it with goat cheese? Is anything safe? Will Hershey bars be filled with raisins and Oreo cookies with pink icing? Will apple pie be made à la mode with Tofutti...
...reader with little time or patience, USA Today's brevity is its major asset. Even for those who cluck over the superficial handling of complex issues, the paper has several strengths. USA Today is good at spotting a trend early, whether it is the growing popularity of Tofutti or the rising demand for automobile sunroofs. Its emphasis on American popular culture leads its reporters to explore in telling detail, day after day, such events as Coca-Cola's switches in formula and just about anything to do with Hollywood. The writing style, once derided as pale and plodding, has grown...
...remembered my trip to the ice cream store, sweet victory. They put on a front there, too. "Harvard, Columbia? They're both wusses. Oh. You're from Harvard? They are very intellectual schools," said Lorie, as she scooped me a peanut butter and jelly tofutti...
There are other frozen soy-based competitors. Ice Bean, for example, has been sold in health-food emporiums since 1976, and a new effort is reported to be in the works in Atlanta. But Tofutti seems to have the edge, and Mintz is looking to new horizons. He is experimenting with tofu-based drinks and a vegetable salad...
Says the tycoon of tofu: "I am close to this tremendous breakthrough. It is made of tofu and has the taste and smell of a beefburger." Given his marketing skills, it may not be long before Tofutti addicts sit down to the main course: a Big MacFutti...