Word: tofutti
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Dates: during 1980-1989
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Sure, once upon a time, they all used to scream for ice cream. But many Americans today are more likely to pine for the impossible: a tasty, low-cal, no-cholesterol, nondairy frozen delight-and make it all natural too, please. Only a dream, say cynics. Tofutti, says David Mintz. Bless you, say many converts who believe Mintz's Tofutti may be the answer. Indeed, Americans are licking up 40,000 gal. a week of his chilly concoction. Production has nearly doubled in the past month. Move over Frusen Gladje and frozen yogurt; this is the summer of Tofutti...
...prices ranging from 75? for a 4-oz. soft-whipped portion to $2.49 for a hard-packed pint, Tofutti is selling briskly from pushcarts and at custard shops and specialty stores almost all the way across the country. Strangely, it has not caught on yet in Southern California, normally a hotbed of food fads. But Tofutti is moving smoothly at chic Neiman-Marcus in Dallas and at Bloomingdale's in New York City. Haagen-Dazs, the designer-ice cream folks, will begin nationwide distribution to retailers later this month. On Wall Street, stock in Mintz's Tofu Time...
This epicurean success rests on an improbable ingredient: a bland, gelatinous, soybean derivative called tofu, which many consider an affront to the taste buds. "Tofu is like eating your pillow," pronounces Washington-based Researcher Lisa Frangos. But she likes Tofutti...
...kept trying: "I am a guinea pig with a hell of a palate." He was finally satisfied in 1980. Mintz keeps his formula a secret but admits to contemplating odd flavors like mango and even pineapple-yam. Says he: "My wife Rachel and I live and breathe Tofutti...
There is yet another newcomer to the frozen scene: tofutti. As its ungainly name suggests, it has a powdered soy base, no lactose, butterfat or cholesterol, and contains only 128 calories per 4-oz. scoop, vs. as much as 325 for a premium dairy ice cream and 280 for gelato. A sellout among celebs and fast-trackers from Manhattan to Honolulu, this noncream ice cream, which comes in five flavors, actually tastes good. Best of the batch: banana pecan...