Word: tofutti
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...prices ranging from 75? for a 4-oz. soft-whipped portion to $2.49 for a hard-packed pint, Tofutti is selling briskly from pushcarts and at custard shops and specialty stores almost all the way across the country. Strangely, it has not caught on yet in Southern California, normally a hotbed of food fads. But Tofutti is moving smoothly at chic Neiman-Marcus in Dallas and at Bloomingdale's in New York City. Haagen-Dazs, the designer-ice cream folks, will begin nationwide distribution to retailers later this month. On Wall Street, stock in Mintz's Tofu Time...
This epicurean success rests on an improbable ingredient: a bland, gelatinous, soybean derivative called tofu, which many consider an affront to the taste buds. "Tofu is like eating your pillow," pronounces Washington-based Researcher Lisa Frangos. But she likes Tofutti...
...kept trying: "I am a guinea pig with a hell of a palate." He was finally satisfied in 1980. Mintz keeps his formula a secret but admits to contemplating odd flavors like mango and even pineapple-yam. Says he: "My wife Rachel and I live and breathe Tofutti...
While available in plain vanilla, Tofutti best masks the aftertaste of its novel ingredient with strident flavors such as banana-pecan and forest maple. In Texas, the bestseller is made by swirling peanut butter and chocolate flavors together into something that tastes like a Reese's Cup. Aficionados swear Tofutti is better than ice cream. Says one: "If you eat it too fast, you even get the headache...
That is about the only unwelcome side effect. Tofutti is a dieter's and a cardiologist's dream. Blended with high-fructose corn sweeteners, it contains 128 calories in four ounces, about the same as frozen yogurt, but fewer than the 250 or more for premium ice cream. NutraSweet, the sugar substitute, may soon be used to further reduce calories. Because Tofutti is both butterfat and cholesterol-free, Mount Sinai Medical Center in Miami Beach even serves the confection to heart patients. It contains no lactose, good news for the millions of Americans who suffer an adverse reaction...