Word: toga
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Dates: during 2000-2009
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...producers of Animal House pushed the then-recently released film with an aggressive advertising strategy, offering more than $500-worth of merchandise to university students nationwide hosting toga parties. The production company found that successful parties were themselves the cheapest and most effective promotion for the film, Universal Studios spokesperson Larry Aiden said at the time...
When school started at Harvard in fall 1978, toga parties were a fresh fixation among undergraduates. An editorial appearing in The Crimson at the beginning of October described one party in the Yard occurring during Freshman Week...
...that I could enter the tribal circle,” wrote T. Apollo Whitbread ’80. “As I penetrated the circle I saw six or seven leaders dressed in sheets jumping up and down in a frenzy, screaming in timely unison. ‘Toga! Toga! Toga!’ in between guzzles of beer...
...September, seven seniors in Leverett House organized an upperclass toga event and promised of revelry lasting until dawn. But the Saturday party, according to a Crimson article a few days later, was largely a bust, failing to live up to the Animal House model on which it had been based...
...Since no one was sufficiently familiar with the rites of Toga, participants behaved according to American ’70s custom,” wrote Crimson reporter J. Wyatt Emmerich ’80. “Occasionally someone would chase a friend through the crowd threatening affectionately to straighten her (his?) toga or die trying, but onlookers just smiled timidly and continued to sip their punch...