Word: togas
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...company wants to popularize toga parties to gain publicity for its movie "Animal House," Larry Aiden, a company representative, said yesterday...
Aiden said that Universal likes to encourage toga parties because the publicity from them is cheaper than normal advertising...
Money said. "There is no sponsorship going on" under the present toga plan. "We have made that clear to the beer company and the movie company," he added...
Universal Studios is willing to give up to $500 in posters, records, t-shirts and movie tickets to groups giving toga parties...
...enterprising group of South House students is trying to bring together free posters, records and t-shirts from Universal Studios, free beer from Anheuser Busch, and togas rented for 25 cents apiece from Harvard Student Agencies (HSA), to throw an epic Quad toga party...