Word: togas
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...Since no one was sufficiently familiar with the rites of Toga, participants behaved according to American ’70s custom,” wrote Crimson reporter J. Wyatt Emmerich ’80. “Occasionally someone would chase a friend through the crowd threatening affectionately to straighten her (his?) toga or die trying, but onlookers just smiled timidly and continued to sip their punch...
...time Harvard-Yale weekend rolled around, though, a group of students opened the doors to a toga party they hoped would put one of Harvard’s least popular Houses on the map. A party in South House, now part of Cabot, held in November 1978 carried the toga craze to its peak on campus, drawing throngs of students—and troupes of police officers—to the southern edge of the Quad for what became the most notorious weekend of the year...
With Animal House released just a few months before and the toga craze sweeping the country, one route to popularity seemed obvious. Winthrop, who was then a House Committee chair, joined with a few of his colleagues to organize what they hoped would be Harvard’s biggest toga bash...
...planners left no stone unturned. They started a massive publicity campaign, putting up flyers with a picture of Belushi spilling mustard on himself on every available Harvard kiosk and at other local colleges. They hung “Toga at Soho” banners. They even hired a plane to fly an advertising banner over one of the Crimson’s home games...
Admission to the toga event would only be a dollar, they said, and proceeds would be donated to the Jimmy Fund for cancer research...