Word: toggenberg
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Dates: during 1960-1969
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Pick Your Operation. Brinkley called his operation a graft. It was. of course, merely a swindle. But goat glands caught on. There were difficulties at first; it developed that glands from Angora goats gave patients an enduring stench, so stinkless Toggenberg goats were used. Brinkley showed flair approaching genius by allowing his suckers to choose their own goats, much in the manner, as the author observes, as one could pick his own lobster at a Maine shore restaurant. Later, the goat doctor refined his pitch: "Operations performed according to your selection; you pay only for what you choose." The suckers...
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