Word: toilets
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Dates: during 1940-1949
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...with demand. Though many a Gloomy Gus predicted that plastics would glut the market when scarce materials became more plentiful, they are now displacing metals in some lines (e.g., toys, 40% of which are now made of plastics). They have become standard materials for flash light cases, radio cabinets, toilet seats, shower curtains, raincoats, furniture coverings, electrical appliances. They have even been tried as eye-catching bathing suits (see cut), but wearers complain that they are clammy and uncomfortable...
...beauty for its own sake but always combines it with the functional. While styling the Pennsylvania Railroad's sleek new locomotives, Loewy took a long ride in the cab of a locomotive. When he got back, he had one recommendation that led all the rest: he suggested a toilet...
...impressive but fragile soap bubble. So far the figures have proved otherwise. In two years, he hiked both sales & profits at Lever Bros, by more than 40% (a $20 million net on $350 million gross). Luckman claims that Lux, which had dropped to third place in the toilet soap field, is No. 1 again. So, says he, are Lever's Rinso and Lux Flakes. In the first quarter of 1948, when U.S. soap shipments slumped 17%, Luckman managed to boost...
Jimmy's father, a Boston Irishman, wanted his son to become a plumber. ("I can still fix a toilet," says Jimmy.) Instead, he got what he thought was a wonderful job as office boy at the Boston Opera House: "There must have been 50 pianos!" With 50 pianos to tinkle on, he began making up his own tunes...
Unplugged. Connors is an ex-jailbird. An ex-hot check passer and panhandler, he now & then augmented his income by filching nickels from telephone coinboxes. He would stuff toilet paper into the return slot, wait a couple of hours, then unplug the jackpot. He has spent over a year in jail...