Word: toilets
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Dates: during 1980-1989
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...caps. The scramble for what is left is growing ever more intense, as the water table falls and toxic chemicals make some supplies undrinkable. Saving the precious liquid can be simple: use a water-conserving shower head, which can reduce consumption by more than half. For older-model toilets, put a brick or two in the tank, since they use 7 gal. of water per flush. Better yet, install a new ultra-low-flush toilet that can cut water use as much...
AIDS, by contrast, is transmitted by intimate sexual contact, exchange of genital secretions and transfusion of contaminated blood. It is not transmitted by mosquitoes or other insects, animals, tears, or saliva, glasss, food or even toilet seats...
Poretz and fellow marketing executive Barry Sinrod have published The First Really Important Survey of American Habits (Price Stern Sloan, $4.95), a really important book for people who want to know what percentage of Americans rolls the toilet paper over the spool (68%) or what portion actually eats the fortune cookie (79%). Habits sold out immediately and is sprinting through its second printing toward a third. "It's a silly, funny, not-to-be-taken- seriousl y book," says Sinrod, a funny, not-to-be-taken-seriously fellow. He and Poretz mailed out questionnaires to a cross section...
Without offering a shred of evidence, the author proceeds to attack psychiatrists as "oddballs, Christ beards and psychotics" who were "exceptionally lonely and unhappy, socially ostracized at school and abused at home, either psychologically or physically." The article would make decent toilet reading if it didn't pretend to be nonfiction...
...that his own land is not safe. Exploration crews have combed his family's 40,000-acre spread. Where the Van Normans hold only surface rights, the crews have staked white plastic plumbing pipes as claim to the minerals below. Van Norman sneeringly refers to the claim stakes as "toilet-paper pipes." The zigzagging roads left by the exploration crews he doesn't like much either. "These terrible Zorro roads," he says, "are everywhere." What riles Van Norman most is the insult to the land. "We grew up with the belief that if you took care of the land...