Word: toilets
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Corporations, skilled at negotiating the price of everything from toilet paper to aircraft, can play states off against one another, as the two commodity exchanges did. Martha Hunt, president of the Connecticut Economic Resource Center, contends that her state has no choice but to play the game. Says she: "Our neighbors would pick our industrial base dry if we sat on our hands and did nothing...
...advertisers are simply starting up their own sitcoms. In a partnership with Paramount TV, Procter & Gamble is now airing Home Court on NBC and, on CBS, Almost Perfect and Good Company. The latter show is set at an ad agency where copywriters spent most of one episode ridiculing a "toilet paper with baking soda"--a product actually sold by P&G rival Scott Paper. While P&G also owns several long-running daytime soap operas, the baking soda gibe is the sort of "product message" (a.k.a. advertisement) that gains mileage and legitimacy when slipped sub rosa into a prime-time...
...movie about the late-night battle, Littlefield comes across as the arch network dunderhead, the guy who lost Letterman to CBS. In one scene, Littlefield (played as a smarmy nebbish by Bob Balaban) is so surprised by a phone call from Jay Leno that he races out of the toilet in his boxers, with his pants around his ankles...
...started out with a frank explanation of why he was going to remain seated for the duration of the show. A few months ago, Diddley slipped a disc one morning getting ready to ride his tractor: "I put on my pants, went to the toilet, came back to the bed, reached for my socks and ended up in the hospital." Rehabilitated enough to get back on the road, Mr. Diddley was under doctor's orders to keep his leg wiggling to a minimum...
...long. Similarly, the NBC executives are too wimpy and stupid to be believed. In one scene, Leno eavesdrops on a speakerphone conversation between network executives discussing his fate. Later he phones program chief Warren Littlefield (Bob Balaban) to reveal what he knows. Littlefield, who takes the call on the toilet, jumps up in panic. Showing a network executive with his pants around his ankles may get a cheap laugh, but is this any way for a grownup movie...