Word: toilets
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...firm of Colgate & Co. (toothpaste, talcum powder, etc.) in 1928, his familiar green Palmolive Soap became the prima donna of the No. 2 U. S. soapmakers*-Colgate-Palmolive-Peet Co. Today more people the world over wash with Palmolive (retail price: 7? a cake) than with any other toilet-soap. One reason for that is the factory Caleb Johnson built in soap-loving Australia. Chief soap supplier for Down Under, it is now one of the richest cogs in Colgate-Palmolive-Peet's worldwide distribution system, a prime reason why the company dwarfs all native U. S. firms...
...soapmakers scrapping for the rest. Chief competitive weapon: advertising, for which the soapmakers' bill was a cool $40,000,000 last year. It cost C-P-P alone a good $8,000,000 to remind its Palmolive Soap buyers to "Keep That Schoolgirl Complexion," buy its 432 additional toilet items. Of that sum over two-thirds went into radio: Gang Busters, Myrt & Marge, Dale Carnegie...
...ranking salaries of 1938. Of the first ten, top five were industrialists, last five were cinema folk. (Last year, Hollywood placed seven in the first ten.) Biggest salary went to ruddy-faced, badminton-playing Francis A. Countway, president of Lever Brothers Co., makers of Lifebuoy, Lux Toilet Soap, Lux Flakes and Rinso...
...praise a child when he uses the toilet, lest he feel guilty when he fails...
...great majority of Germans have always washed themselves with laundry soap-toilet soap in the Reich can now be sold only for the use of babies and physicians-but last week even laundry soap was hard to get. Housewives were advised to soak potato peelings in water, use the resulting mess as soap. Discovery that cellulose, used in making explosives, can be produced from discarded potato tops was announced in Berlin last week, caused the price of potato tops, hitherto not marketed but thrown away, to rise in Germany...