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Word: tokenisms (lookup in dictionary) (lookup stats)
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...consumers are socking away only a token portion of their paychecks. Measured as the percentage of after-tax income that is not spent, the U.S. personal saving rate dropped from 9% in the mid-1970s to 5.1% in 1985 and a shocking 2.8% in the third quarter of this year. "We have always had a fairly low saving rate, but the current drop is very large," says Economist Barry Bosworth of the Brookings Institution. The personal saving rate looks especially paltry when compared with the thriftiness of such major trading partners as Japan (15%) and West Germany...

Author: /time Magazine | Title: Fighting The Urge to Splurge | 12/14/1987 | See Source »

...aide to British Prime Minister Margaret Thatcher put it, "We would have preferred to leave a token deployment of American missiles in Europe. Nitze's own walk-in-the-woods scheme would have been a far better outcome than the zero option from a strategic point of view. If, however, the U.S. allowed itself to be snookered by the Soviets into the damn-fool zero option, then we told Nitze in no uncertain terms that we wanted it to be a version of the zero option that extracted the maximum price from the Kremlin...

Author: /time Magazine | Title: The Road to Zero | 12/14/1987 | See Source »

...same token, in order to convince that Anna is a talented actress, Kirkland displays a great deal of acting talent herself. Kirkland's performance shows the twin tragedies of Anna's considerable talent gone to waste and Anna's dissolution from dignity to near madness. Anna is a showpiece for Kirkland, one that, counter to the film's own premise, should set this deserving older actress' star on the rise...

Author: By Gary L. Susman, | Title: Czech It Out | 12/4/1987 | See Source »

More important, price is not the only factor in international buying decisions. Many U.S. goods simply do not satisfy foreigners' tastes or meet their quality standards; these products will not sell overseas even if they become cheaper. By the same token, American consumers partial to Toyota cars, Krups kitchen appliances, Rossignol skis and Gucci shoes will not easily be discouraged by price rises. In the case of the videocassette recorder, American consumers have no choice but to buy foreign, since U.S. manufacturers do not make the machines. Indeed, as long as the American appetite for imports remains, a perverse effect...

Author: /time Magazine | Title: The Declining Dollar: Not a Simple Cure | 11/16/1987 | See Source »

...believe in you, Walter." His young lover scrupulously films Walter's every twitch, simultaneously mocking his efforts at producing an original operatic extravaganza. And Mozart, who from time to time peers at the goings-on from a distance, only offers Walter a kiss on the lips as a token of support. Left to his own devices, Walter tries his best to put some new intriguing twists on Don Giovanni...

Author: By Ross G. Forman, | Title: Sweden's Bloodless Brothers | 10/23/1987 | See Source »

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