Word: toko
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...procreation. "In spite of all the differences between men and women--our fights, arguments and seeming incompatibility--at the end of the day you still need a set of male and female genes for the species to go on," Kono says. "I find that fascinating." --With reporting by Toko Sekiguchi/Tokyo
Promoted to managing director of global-business development last year, Tsuda must help revive the company, which is lagging in efforts to upgrade domestic customers and expand overseas. He seems eager: "I like--no, I love--this company." --By Jim Frederick. With reporting by Toko Sekiguchi/Tokyo
...expanded. Sony needs to return to its roots as an innovator of leading-edge technologies, he says, and rely less on sexy design and savvy marketing. It won't be easy, but Sony's video-game warrior is ready to do battle. --By Jim Frederick. With reporting by Toko Sekiguchi/Tokyo
...even a Primo hospital for adorable ailments like "hemorrhoids" (busted batteries). Yearning for the companionship of a robotic noodge? Too bad. Bandai recently launched the dolls in France and South Korea but has no plans yet to bring them to the U.S. --By Lisa Takeuchi Cullen. With reporting by Toko Sekiguchi
...Sony," he says coyly. "But look at large markets where products cost more than they should, and it's almost a certainty we'll go into them." So get some popcorn, settle into a recliner and stay tuned for more announcements. --With reporting by Yuki Oda and Toko Sekiguichi/Tokyo