Word: tolls
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When women using Clairol's Nice 'n Easy hair-coloring kits want to get some expert guidance on exactly how much tint to apply, free advice is as close at hand as the nearest telephone. They simply call up the toll-free 800 number listed on an instruction sheet in the package and ask. Clairol is one of a growing list of firms that use AT&T's system of toll-free 800 numbers to foster good consumer relations. Says Jack Shor, vice president for public relations at the New York-based hair care, cosmetics and beauty...
Probably the most widely publicized 800 numbers belong to the Procter & Gamble Co. of Cincinnati, the largest consumer products advertiser in the U.S., which provides one of several toll-free numbers with each of its 59 products. From 8:30 a.m. to 4:30 p.m., a staff of 85 P&G employees handles an average of 1,200 calls daily, advising people on everything from choosing the right toothpaste to how to bake a cake...
...diversion, which would take 50 years to complete, would exact an enormous toll. In an area larger than Western Europe, tens of thousands of people would be displaced from their homes. Millions of acres of northern land would be flooded, including great tracts of game forest. Towns and villages would disappear, some of them with onion-domed churches dating back to the Middle Ages. No less disturbing, the diversion could drastically alter climate not only in the Soviet Union but throughout the Northern Hemisphere, even as far off as the U.S. and Canada...
Tarver--interested in genetic research--says he hopes to attend medical school in 1983 and next year wants to work in a Boston or Cambridge hospital "in a clinical environment." All his various extracurricular involvements have taken their toll in "terms of my overall academic performance," Tarver adds, saying that for much of his four years, he went to classes in the morning, labs in the afternoon, and the Yearbook, the GSA or whatever in the evening. Homework was left for late at night...
Harvard has no civil defense plan of its own. In the event of a nuclear war, the survival of the University's population would depend on a newly revamped scheme that state civil defense officials predict would reduce the civilian death toll in Massachusetts by 40 percent. But many citizens, city officials and area congressmen have opposed proposed increases in civil defense spending, calling the mass run-and-hide scenario implausible and wasteful. The debate has raised the crucial question of whether Americans should devote large amounts of money and intellectual energy to trying to survive a nuclear attack...