Word: tolmach
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Dates: during 2000-2009
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...half of a comedy film's budget; everything else (script and director, supporting cast, production cost) is cut-rate. "You can make three comedies for every action movie," says an industry power broker. "It's such an easy 'yes' for a studio exec." For one such pooh-bah, Matt Tolmach, co-president of production at Sony Pictures, the guidelines are simple: "It is critical that you not overthink comedies," he says. "Did this script make me laugh out loud sitting alone on my couch? If it did, I should consider it. If it didn't, I shouldn't. What...
...Comedies, when they work, appeal to all ages. Knocked Up, a stoner comedy with lots of phallocentric raunch, might have seemed limited to dateless packs of guys; yet its first-week audience charted 57% female and 56% over the age of 30. "One thing marketers have told us," says Tolmach, "is that there's a lack of a generation gap between older teens and their parents in terms of their comic sensibilities...
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