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That's not to say new billboard technology is free of challenges. Advertisers and privacy advocates are worried that interactive campaigns could be intrusive. Not everyone wants to be talked to by a billboard. "If somebody starts pinging phones, there's going to be consumer backlash," says Tom Burgess, CEO of Third Screen Media, a mobile-marketing and software consultant. For that reason, the newest high-tech outdoor campaigns invite consumers to opt in, say, by sending a text message. For example, Nationwide, the insurance and financial-services company, encourages visitors on Times Square's Reuters billboard to send...
...another, a moving-company worker looked Japanese American, so I asked him if his father might be someone I knew. He said it wasn't likely because his family lives on an Indian reservation in Wisconsin. Those observations aren't science, but for me they are proof enough. Tom Mura Las Vegas...
...HARVARD 1A day after the Crimson gave up 11 runs to Florida Atlantic, it was only able to do one better against Florida International.Sophomore Taylor Meehan struggled, surrendering six runs—four earned—on seven hits and three walks in four frames, and sophomore left fielder Tom Stack-Babich roped a run-scoring double in the eighth for Harvard’s lone offense on the day.FLORIDA ATLANTIC 11, HARVARD 1Florida Atlantic didn’t need much help, but the Crimson gave it to them anyway.At the end of the day, five Harvard errors translated into...
...Tom DeLay, whose iron hold on the House Republicans melted as a lobbying corruption scandal engulfed the Capitol, told TIME that he will not seek reelection and will leave Congress within months. Taking defiant swipes at "the left" and the press, he said he feels "liberated" and vowed to pursue an aggressive speaking and organizing campaign aimed at promoting foster care, Republican candidates and a closer connection between religion and government...
...Hynes said. “We’re just inconsistent. We had a couple of guys who shot one or two bad rounds with a good round.” That trend was evident among all of the team’s other top scorers. Junior Tom Hegge was 81st with rounds of 84, 81, and 76, while senior James Cleary was 89th after days of 78, 89, and 77. Freshman John Christensen landed in 104th with scores of 83, 78, and 89, and senior Jean-Marc Monrad rounded out the scoring with scores...