Word: tom
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...looks about 28, and on Oprah last week, he behaved as if he were 14. Ostensibly on the show to plug his forthcoming movie, Steven Spielberg's War of the Worlds, Tom Cruise tried to count the ways his professed passion for actress Katie Holmes had changed his life. He chanted the mantra "I'm in love" as if his soul could speak only in an Oscar Hammerstein lyric. A cheerleader for Team Katie, he bounded from his seat, genuflected before his startled host, jumped on the couch and pumped his fist, NBA-finals style. "I don't know what...
...says Josh Baran, a crisis-management p.r. consultant, "then you are lost in confusion. Because now, not only do people not like you, but they think you are creepy and weird. It becomes a caricature, a pathology, and that is what we seem to have now with celebrities like Tom Cruise. You sell your soul to get people to love...
...would be goofy indeed if a porn video could make Paris Hilton's career, while one grand-Oprah aria could torpedo Cruise's. But Hilton swims in less elevated waters--the septic tank--than he does. He's Tom Terrific, the very likable guy with the laser intensity and the prom-king smile. Through two busted marriages (with actresses Mimi Rogers and Nicole Kidman) and questions about his commitment to Scientology (about which he's increasingly ardent--there was a Scientology tent on the War of the Worlds set), Cruise has frolicked in the clean mainstream. For ages. His claim...
...think he would know how to project--and protect--himself in public. His greatest strength as an actor was that he played Tom Cruise brilliantly. As a Mission Impossible hero and a Collateral villain, he got audiences to feel the pleasure he took in being watched. And as an interview subject, he took care to be amiable but reveal little. Now he's playing the impulsive adolescent and the dispenser of stern advice. He slammed doctors for giving kids Ritalin and criticized Brooke Shields, the star of Cruise's first film (Endless Love, 1981), for her brief dependence on prescription...
Madison Road Entertainment, a self-described "advertiser-driven television studio," is one of several new companies that specialize in matching the interests of Madison Avenue and Hollywood. "This is a new creative space," says Tom Mazza, president of the Los Angeles start-up, which conceives and plots shows with ad clients in mind and pitches the resulting "advertainment" to the networks. Mazza's firm was behind the Rolaids plug in The Bernie Mac Show and brought Levi's, Crest and Mars to The Apprentice. His company also co-developed a reality show called The Treasure Hunters that NBC picked...