Word: tomato
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Hundreds of huge, two-trailered trucks chugged last week along the roads of Southern California, where from now until November they will shuttle constantly between ripened fields of tomatoes and bustling canneries. By season's peak, an awesome Niagara of tomatoes amounting to about 80 million lbs. weekly will be picked, stemmed, stewed and squashed, processed into juice, sauces, catsup and paste. What ever the style, most of them will bear the bright red label of Hunt Foods & Industries, Inc., the world's largest packer and distributor of tomato products and the corporate creation of a remarkable...
Writing the Book. Running a tomato empire may seem a somewhat unusual occupation for a man who prides himself on being an intellectual, a patron of the arts and an enemy of orthodoxy in business. But Norton Simon, 56, the boss of Hunt Foods, is all of these. A well-groomed, soft-spoken man who is impatient with chitchat, Simon makes friends more quickly with ideas than with fellow businessmen, relentlessly questions the obvious, and declines to go by the book-he likes to write it himself. With a sort of business existentialism, he lives by what he calls...
...curving staircase and a sleep-in housekeeper, located in that lush preserve of Manhattan suburbia that lies just outside Hollywood. Possibly recalling her hungry working-girl roles of years past, Doris is a pinchpenny; she makes the beds, empties the clothes hampers, and runs off brobdingnagian batches of tomato ketchup in the basement. When she gets an offer to appear on a television commercial praising Happy Soap for $332, Day spends a day before the mirror practicing different ways (surprised, sultry, sincere, brisk, cordial) to say "Hi, there, I'm Beverly Boyer and I'm a housewife...
...goofy, spoofy radio commercials of Stan Freberg have moved a lot of Chun King Chinese food and Contadina tomato paste ("Eight great tomatoes in that little bitty can?") into the stomachs of consumers, and now Stan is going to try to move some of the consumers into church. His newest client: the United Presbyterian Church in the U.S.A. Says Satirist Freberg, who earns about $500,000 a year by gently kidding his employers' products: "They wanted me to try to sell Christianity, actually, and I said I thought we would reach more people if we narrowed it down...
There is a tomato famine in the land. So much time has passed since Hollywood last turned up a really luscious girl that even casting directors are reading Playboy. For the last several years, Hollywood has had to import its glamour, and its latest is a westbound CARE package from Germany named Elke Sommer...