Word: tomato
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...prematurely, continued to thrive in their eighth week (TIME, June 11). Still kept in incubators they wriggled, stretched, arched their backs, waved their limbs and squeaked for food. Montreal mothers sent them 20 oz. of breast milk daily, which Dr. Allan Roy Dafoe last week began to supplement with tomato juice. Mrs. Dionne, who had injured herself by getting out of childbed too soon, was up and about last week...
Ontario farmers have lately been saving their rottenest eggs, their ripest tomatoes for Conservative Premier George Henry. Campaigning spunkily in his sand-colored sedan he has braved ugly crowds throughout the province, often getting an egg in the neck or a tomato broadside-on and never running for cover. Obviously his Conservative Government, returned to power in 1929 and on the defensive all through Depression, was in a hopeless fix. The Liberals had not won Ontario for 29 years but they were going to win now with a young dirt farmer named Mitchell ("Mitch") Hepburn as their New Dealer...
Meanwhile in Ontario the egg-and-tomato throwers rolled up a mighty victory for "Mitch" Hepburn and even rock-ribbed "Tory Toronto" split to make his Liberal victory complete. Conservatives in the Ontario Legislature dropped from 84 seats to 17 while Liberals who had had 15 seats were romping home with 65. Rejoicing at the failure of any third party to make an effective score, Quebec's sly old French-Canadian boss, grey-whiskered Liberal Premier Taschereau exclaimed: "In two provinces separated by vast space . . . results showed that new or third parties have no appeal. . . . My hearty congratulations...
Production of plain tomato juice began to soar even faster than cocktail production. In 1930 a record tomato juice pack (excluding cocktails) of 946,000 cases was sold out in eight months. Big canners like Libby, Heinz and Campbell had better equipment, distribution and financial backing than College Inn to sell juice to the masses. They can no cocktails and today four-fifths of the industry's production is unspiced juice. College Inn's product still is a quality drink, selling for 50% more than plain tomato juice. Output last year was 350,000 cases...
...American Can Co. goes much of the credit for converting what might have been a fad into a permanent national drink. It helped keep inferior grades off the market by demonstrating, even before 1929, that tomato juice must come only from the best tomatoes, could not be considered a mere byproduct. Today tomato juice canning is a highly specialized six-week business, running from August to October. Tomatoes are brought to the factory the day they are picked on the farm, usually no more than 75 miles away. The juice is forced under mechanical pressure through a fine screen...