Word: tomatoes
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Dates: during 1960-1969
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...million-a-year line of soups and seasonings. In 1960, Nestlé's bosses laid out another $27 million for England's venerable Crosse & Blackwell Ltd., with its 26 soups, preserves, pickles and puddings. Last year the company picked up Italy's Locatelli, which produces cheese, tomato products and meats. Today, Nestlé markets everything from soup to nuts, has 75,000 employees and 180 factories in 34 countries. With annual sales of $1.5 billion, it is the world's fifth biggest corporation outside the U.S.-though only two-thirds as large as the biggest...
...eight years. "I have never been to a beauty parlor in my life," she says, setting up a memorable non sequitur: "When I go there, they ruin me." She eats reducing tablets to help keep her measurements from becoming 38-38-38. She loves spaghetti with meat and tomato sauce, hot peppers, and grapes. "It still seems an occasion to eat meat," she says, and her childhood hunger now turns up in her terms of endearment. She calls Carlo Ponti her "Melanzana Parmigiana," her little eggplant...
Slippery Sauce. Oddly enough, the only time Paulucci ran into trouble was in selling Italian food. Four years ago, he decided to market his mother's version of tomato sauce and other Italian delicacies under the trade name Jeno, and put on a noisy sales campaign with company executives dashing around garbed in the Jeno symbol, a wide Italian hat. "Trouble was," says Paulucci. "we were selling a symbol, not a product. It was an utter failure." He lost $200,000, now sells only spaghetti sauce and pizza...
...Fear of Tomatoes. The trouble started in December when Italian Tenor Ruggiero Bondino, 27, screeched out an unwritten high C in the first act of Traviata. "Bleater!" screamed the galleryites. "Go back and join your goatherd!" Later, for the benefit of Conductor Arturo Basile, they added: "Kill the conductor as well as the tenor!" Tenor Bondino beat a timorous retreat to his hotel under police escort. Early the next morning he fled back to Rome rather than face the en raged Parma gallery in other scheduled performances of Traviata. Soprano Rosanna Carteri, also appearing in Traviata, fainted from tension, wailed...
...small is a small tomato? How does a chicken lay an egg? How much Italian Chianti would Frenchmen drink...