Word: tomatoes
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Dates: during 1960-1969
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They are canning tomatoes now, not the old familiar stewed tomato, but regular fresh tomatoes, cut up and sold as "Canned fresh tomato slices." The new product is advertised on television: happy families eating tomatoes in their salad, smiling as they munch the nutritious tomato slices...
...there is clearly no rational reason to can a tomato; in fact, tomatoes can be bought more cheaply fresh. We see in the canned tomato an example of the purely symbolic action: the benefits of canning a tomato are entirely psychic. And there must be a market for this symbolic action, for no manufacturer will produce a million articles that satisfy only his own neurotic needs. After all, this is America...
...scientists did not discuss anti-crop spraying, which accounts for 13% of the herbicides used in Viet Nam. Aerial spraying has destroyed crops of sweet potatoes, rice, sugar cane and vegetables used by enemy troops in South Viet Nam, and drifting defoliants have accidently destroyed rubber trees, sugar and tomato plants in friendly territory. But there is no indication that sub sequent crops on the same land are affected by the chemical dousing...
...odorless and tasteless and mixes with everything, now rivals gin in popularity-though the traditional martini seems to be holding its own. The drink taken on the rocks-which tastes weaker and lasts longer-is gaining. And so is the drink thoroughly diluted with such mixes as orange and tomato juice and beef broth. Most bartenders will even make a spirit-free Bloody Mary called the Bloody Shame...
...families earning more than $10.000 a year, while NBC's Dean Martin attracts 23.4% in that bracket. Not surprisingly, then, Zenith and Hertz buy time on Martin while, in the main, mass-consumption products such as Nabisco crackers, Wesson oil and Hunt's tomato paste are pushed on Sullivan...