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...odorless and tasteless and mixes with everything, now rivals gin in popularity-though the traditional martini seems to be holding its own. The drink taken on the rocks-which tastes weaker and lasts longer-is gaining. And so is the drink thoroughly diluted with such mixes as orange and tomato juice and beef broth. Most bartenders will even make a spirit-free Bloody Mary called the Bloody Shame...

Author: /time Magazine | Title: Essay: HOW AMERICA DRINKS | 12/29/1967 | See Source »

...families earning more than $10.000 a year, while NBC's Dean Martin attracts 23.4% in that bracket. Not surprisingly, then, Zenith and Hertz buy time on Martin while, in the main, mass-consumption products such as Nabisco crackers, Wesson oil and Hunt's tomato paste are pushed on Sullivan...

Author: /time Magazine | Title: Ratings: Honor Without Profit | 12/8/1967 | See Source »

While machinery has eliminated plenty of agricultural jobs, sometimes it works the other way around, with labor shortages causing "forced mechanization." In the case of tomatoes, field workers, turning from arduous stoop work to higher-paying jobs in town, were becoming scarce even before the first mechanical tomato harvester appeared on the market in 1960. At Woodland, Calif., Farmer Bernell Harlan, 60, is part owner of a pair of $22,000 tomato harvesters, goes so far as to credit the machine with "saving the tomato industry for California...

Author: /time Magazine | Title: Agriculture: Toward the Square Tomato | 8/18/1967 | See Source »

...Mary Poppins and My Fair Lady in Italy, will net an estimated $10 million on its $250,000 investment in worldwide distribution. The success raised Actor Eastwood's fees; he got $15,000 for Fistful, now commands $500,000 a picture. It also encouraged Leone. Pouring on the tomato sauce, he followed last year with A Few Dollars More, which has become the second biggest money maker in Italian film history (No. 1: Dino De Laurentiis' War and Peace...

Author: /time Magazine | Title: Movies Abroad: Hi-ho, Denaro! | 8/4/1967 | See Source »

...went. Yielding to Common Market cries about a raw deal on a number of items totaling $50 million in annual trade, the U.S. further trimmed its rates on semifinished aluminum products, tomato paste, small tobacco items and eyeglass frames, got lower tariffs for U.S.-made TV tubes in return. The Danes' dander rose over the tariff on live beef, which is an important Danish export. In retaliation, Danish negotiators tacked "reservations" onto their commitment to cut passenger-car tariffs 50%, will likely stand fast on a token 20% reduction...

Author: /time Magazine | Title: Tariffs: Round's End | 7/7/1967 | See Source »

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