Word: tomatoes
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Metrecal soup in three flavors (cream of tomato, clam chowder, and split pea with ham), each containing in one 8-oz. can a nutritionally complete 225-calorie meal. The soups will sell for about 39? each or $1.17 for a three-pack. > The two-way wrist radio (invented 15 years ago by "Brilliant" and "Diet Smith") has saved Dick Tracy from many a nasty comic-strip scrape. Cartoonist Chester Gould now plans to move the contraption off the drawing board and onto the wrists of Tracy fans everywhere. The radio comes in two pieces-a 9-volt power pack with...
...Negro) A. & M., the new Gulf Coast Maritime Academy, and the entire Texas Forest Service, which Texas A. & M. administers. A. & M.'s campus computer facilities are among the best in the U.S. It has the biggest activation-analysis lab in the world. It recently developed a new tomato plant tough enough to be machine-harvested, yet obedient enough to grow always to the same height. Among its faculty eminences are top experts on everything from radiation and offshore oil to cholesterol and the boll weevil...
...million-a-year line of soups and seasonings. In 1960, Nestlé's bosses laid out another $27 million for England's venerable Crosse & Blackwell Ltd., with its 26 soups, preserves, pickles and puddings. Last year the company picked up Italy's Locatelli, which produces cheese, tomato products and meats. Today, Nestlé markets everything from soup to nuts, has 75,000 employees and 180 factories in 34 countries. With annual sales of $1.5 billion, it is the world's fifth biggest corporation outside the U.S.-though only two-thirds as large as the biggest...
...eight years. "I have never been to a beauty parlor in my life," she says, setting up a memorable non sequitur: "When I go there, they ruin me." She eats reducing tablets to help keep her measurements from becoming 38-38-38. She loves spaghetti with meat and tomato sauce, hot peppers, and grapes. "It still seems an occasion to eat meat," she says, and her childhood hunger now turns up in her terms of endearment. She calls Carlo Ponti her "Melanzana Parmigiana," her little eggplant...
Slippery Sauce. Oddly enough, the only time Paulucci ran into trouble was in selling Italian food. Four years ago, he decided to market his mother's version of tomato sauce and other Italian delicacies under the trade name Jeno, and put on a noisy sales campaign with company executives dashing around garbed in the Jeno symbol, a wide Italian hat. "Trouble was," says Paulucci. "we were selling a symbol, not a product. It was an utter failure." He lost $200,000, now sells only spaghetti sauce and pizza...