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...first time, there exists a single directory that enables businessmen, secretaries, journalists, publicists and others to get information about 50,000 such places across the country without having to go through local telephone exchanges, which, at best, provide only phone numbers, not addresses. The 2½-lb., 640-page tome, entitled the National Directory of Addresses and Telephone Numbers (Bantam; $9.95), lists the most wanted businesses, governments, services, trade associations, foundations and cultural organizations throughout the U.S. Its originator and editor, Stanley Greenfield, 52, director of the magazine-acquisition and development group at CBS, says it would take...
Ronald W. Clark writes about scientists who have impacted history, but whom history has often overlooked. About five years ago he produced a well-written and well-received tome on the life and times of Albert Einstein. This year he has done the same with Edison: The Man Who Made the Future. Edison is a difficult subject to tackle. Much has already been written about him; Clark's biography was preceded by at least a dozen others. Clark could have written a valuable book if he had taken the time to analyze Edison's importance in American history, to provide...
...writing these memoirs, she says, was to exorcise the ghost of the Red Menace credo, and to provide an alternative to what she calls the "I-was-duped" school of ex-party members. But the result is far less weighty, and a lot more readable, than a heavy tome on the activities of the CPUSA might...
Maccoby realizes this, of course, and does a neat job of ignoring it. The book, he maintains, is only a psychological profile, not a definitive tome on American business practices. And to an extent, he is right: as a psychologist, he deals in the abstract, approaching society with a precise scientific manner that far outclasses the pat ramblings of pop sociologists such as Vance Packard and Alvin Toffler. His findings are interesting, and certainly valuable for their portrayal of the different types of drives that keep the engine of the American economy running. Indeed, in one chapter, Maccoby strikes home...
RENEÉ POUSSAINT, 32, was born in Spanish Harlem, studied at Sarah Lawrence, the Sorbonne, Yale's law school and U.C.L.A., sold advertising for a radio station in Malawi, translated a tome on anthropology from the French, and taught at Indiana University. Finding that her Indiana students paid more attention to television than to books, Poussaint fired off copies of her resume to television and radio stations around the country. CBS hired her for its Chicago outlet, and three years later made her a network correspondent there, at $28,000 a year. But Poussaint considers network reporting just another...