Word: tommaro
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Although Voicestream Wireless, the Square’s newest cellular provider, won’t open its Mass. Ave. location for another week, its display of phones already has customers salivating. As assistant manager Joy Tommaro sits on the store’s window seat leafing through papers, curious pedestrians peer through the glass attempting to get a glimpse of the colorful posters and displays inside. One man even breezes in through the open door to examine the rate plans...
Positioned almost directly across from Johnston Gate and only a few paces down from Fleet’s massive banking center, Voicestream is sitting pretty. The non-stop river of students, businesspeople and shoppers who stride past the store each day is almost enough to guarantee retail success. Tommaro agrees, “We’ll definitely rely on foot traffic. This is a prime location...
Voicestream begs to differ. Since Deutsch Telecom took over the company last April, Voicestream has become the first and only American cellular provider who can offer its customers the freedom to use their phones anywhere on the Earth. Tommaro plans to capitalize on their unique position. As far as Voicestream’s global capabilities, Leavitt discounts it, saying, “You’re going to find a very small percentage of customers coming in to these stores wanting to do something on an international level...
...other stores may have been here longer, but Tommaro is prepared to take them on. “We’re used to that. Competitors are everywhere anyway. It’s not like we own the area and expect no one to be around.” Whether Voicestream will be able to cut themselves a piece of the Harvard Square pie remains to be seen. For now, Square shoppers can rest assured that should they need a cell phone, they need not look...
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