Word: tomming
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...company decided to roll back its list prices and back off the rebates. The sticker price of the 2009 Forester, for instance, was lowered to $19,995, from $21,295. "We had to bring down our incentive costs and stop selling based on the deal," says Tom Doll, executive vice president of the company, which is a division of Japan's Fuji Heavy Industries...
...Marketers are clearly demanding more measurability and accountability from their advertising spend," says Tom Dellner, editor of Electronic Retailer and Online Strategies magazines. "In a way, [direct-response advertising] makes the big branding ad agencies look a little wasteful and indiscriminate - pouring millions into creative media buys with a hope and a prayer that it works...
...These HFPA types are nobody's fools: they front-loaded the program with brand names. J. Lo, Bruce Springsteen and Winslet, the female lead of Titanic, all appeared before the first commercial. After that, it was pretty much the Independent Spirit Awards. Clint Eastwood, Brad Pitt, Leonardo DiCaprio, Tom Cruise, Dustin Hoffman, Angelina Jolie, Meryl Streep and other famous nominees were essentially table ornaments - party favors for the home viewer. The kings and queens sat there, camera-ready, for a call that never came. Instead of closeups on stage, thanking the little people, they got reaction shots when the awards...
...Erik Darling, 74, was a member of four significant folk groups: the Folksay Trio, whose version of Tom Dooley was imitated by the Kingston Trio in their first hit single; the Tarriers (a threesome that included the young Alan Arkin), whose The Banana Boat Song, aka Day-O, was a top-of-the-pops calypso hit; the Weavers, with Darling replacing Pete Seeger in 1958; and the Rooftop Singers, which had a No.1 pop hit with Darling's 12-string-guitar arrangement of Walk Right In. One way Darling wasn't a regimental folkie: his politics were libertarian...
...Cachao" Lopez, 89, the Cuban-born pioneer of mambo music; to classic one-hit wonder Jody Reynolds, 75, whose Endless Sleep had a suicide theme and haunting guitar thrum; to Eddy Arnold, 89, country music's chart-topping "Tennessee Plowboy" whose early career was managed by Elvis' Svengali, Col. Tom Parker; to Jerry Reed, 71, the Nashville session guitarist with the foolin'-around grin, who became a country star with When You're Hot, You're Hot, and played Burt Reynolds' rowdy pal in Gator and Smokey and the Bandit; and to Larry Levine, indispensible audio engineer for Phil Spector...