Word: tomoyo
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Dates: during 2000-2009
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...When Tomoyo Nonaka took over Sanyo, the struggling Japanese electronics maker, in June 2005, she already had one strike against her. Nonaka was a female CEO in a business culture that is overwhelmingly male. A more timid executive would have charted a cautious course, focusing on slashing costs at a company that lost $1.6 billion in its 2005 fiscal year. But Nonaka, a former TV journalist, instead announced a bold plan to transform Sanyo into a leader in environmentally friendly products. "The 21st century is about turning away from oil to alternate forms of energy," Nonaka, 52, told TIME shortly...
...When Tomoyo Nonaka in June 2005 took over Sanyo, the venerable but struggling Japanese electronics maker, she already had one strike against her. Nonaka was a female CEO in a business culture that is overwhelmingly male. A more timid executive would have charted a cautious course, focusing on slashing costs at a company that lost $1.6 billion in its 2005 fiscal year. But Nonaka, a former TV journalist with no executive experience, instead announced a bold plan to transform Sanyo into a leader in the production of environmentally friendly products like solar panels and energy-efficient refrigerators. "I think...
...Tomoyo Nonaka SANYO'S NEW ANCHOR...
...back on TV, but this time on the other side of the interview. Tomoyo Nonaka, 51, Sanyo's new CEO, is better known as a charismatic news anchor and financial reporter. She is now charged with cutting the electronics giant's work force by 14,000 and selling 20% of its factories to reduce debt. Some called the appointment of a business neophyte--announced two weeks after Sanyo forecast its worst loss ever--a p.r. stunt. "Numbers will show," Nonaka responds. "But in the meantime, if people show interest in me and Sanyo for the publicity value, that's great...
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