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...biggest complaint of consumers, though, is that there is so much paper invading their homes. Over the course of a lifetime, the average American professional will devote eight entire months to sifting through mail solicitations. Third-class mail is now a nearly 4 million-ton colossus that accounts for 39% of all U.S. postal volume. This year about 41 lbs. of junk mail have been generated for each adult American. Of the pile that reached mailboxes, an estimated 44% landed in trash cans, unopened and unread. Many of the rejects were "prospecting letters," mailings that fish for new clients...

Author: /time Magazine | Title: Direct Mail: Read This!!!!!!!! | 11/26/1990 | See Source »

...Demilitarized Zone at the 38th parallel, no boundary between South and North; guidebooks, in quoting figures for the country, often cite the numbers for the two parts of Korea combined. In the 1,100-seat auditorium of the Children's Palace, a 500-room extravaganza rich with 2 1/2- ton chandeliers and 50,000 tons of marble, groups of tiny revolutionaries put on a slick hour-long variety show, compulsively smiling while they deliver folk songs like Korea...

Author: /time Magazine | Title: North Korea In the Land of the Single Tune | 11/26/1990 | See Source »

...first you don't succeed, then cheat like crazy. That seems to be the philosophy behind the making of an ad for Volvos. Print and TV commercials featured Bear Foot, a six-ton truck that drives over a row of cars, flattening them all -- except the Volvo. But last week the Swedish automaker withdrew the ad, admitting that the sturdy Volvo had a little help: steel posts welded to the chassis. When Volvo filmed the commercial last June in Austin, Bear Foot initially crushed everything in its path, including a Volvo. In view of 400 hired spectators, the production crew...

Author: /time Magazine | Title: Advertising: Taking 'Em For a Ride | 11/19/1990 | See Source »

...change in the chlorine process will also make water purification safer, Cusack said. Earlier this month two workers were hospitalized after a one-ton tank of chlorine liquid burst...

Author: By Eryn R. Brown, | Title: City to Spend $1M On Water Upgrade | 11/13/1990 | See Source »

...ton tank of chlorine sprung a leak at a Cambridge water filtering plant yesterday, releasing a pool of highly corrosive liquid into the surrounding area and forcing a smallscale evacuation of the area around Fresh Pond Reservoir...

Author: By Matthew M. Hoffman, | Title: Reservoir Hit by Chlorine Spill | 11/7/1990 | See Source »

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