Word: tone
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Dates: during 1980-1989
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Americans may value such business virtues as courtesy, reliability, economy and all that, but in the end, what really dazzles them is speed. How else to explain such an affinity for one-hour photo developing, instant replay, touch- tone phones and suntanning parlors? America's entrepreneurs have responded to that imperative with some of the world's fastest products and services, ranging from frozen food to instant bank loans. Like Domino's Pizza, many U.S. corporate empires were built for people in a hurry: McDonald's, Federal Express, Polaroid and Southland Corp., the operator of 7-Eleven stores. "America values...
...client: "I was neat, clean, shaved and sober, and I didn't care who knew it. I was everything the well-dressed private detective ought to be. I was calling on four million dollars." He and his kin are cynical, terse and masters of an amiably menacing tone that echoes the classic response to insult of Owen Wister's The Virginian: "When you call me that, smile...
From the start, the genre has taken shape and tone from the demands of its audience. The American male likes to believe that he is reading it like it is, and the novel of the modern knight-errant is very much a male genre. It operates on the rigid belief that the world is rotten; to think otherwise is dangerous and unmanly. A corollary view is that the deck is stacked against the decent little guy or distressed damsel. The evidence often seems overwhelming. The shattering aftereffects of World War I, the rise of organized crime during Prohibition, the disillusionment...
...NASA ready to resume its inescapably risky role? The Rogers commission report is not likely to revive public confidence in the agency. The expected tone was indicated by one commission member, who told TIME, "The system suffered a breakdown under the people in charge." Confronted with tighter budgets and more demands, he said, "they skimped and made do in the wrong places--and that includes launch safety." Indeed, Tennessee Senator Albert Gore released a study showing that NASA had trimmed 70% of its safety and quality-control staff in recent years...
...Explains Michele Roskov, 27, a TV and film producer in Los Angeles: "It is an appointment with myself. The rest of the year is spent on appointments with everyone else." Another change: men now account for a quarter of all guests, and they fit right in, bringing a loftier tone in the opinion of some. Maia O'Farrill, a fitness instructor at a California spa, especially likes men's weeks "because they don't bitch and moan the way women do. Couples' week is fun too," she adds, "because the couples are very playful, teasing and pinching each other...