Word: tone
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...tone became more serious, though, when the opponents questioned each other’s records...
Offense: Took some risks by hitting Obama for being liberal and for a range of other alleged offenses, but kept his tone appropriate for the format and avoided purely personal attacks. Occasionally stumbling over some of his sharper rehearsed lines, he muted their effectiveness. Didn't once fluster Obama, though he did lay down the foundation he needs to try to mount a comeback by sowing doubts about the Democrat. Pulled off his primary task more deftly than even his aides could have hoped...
...junior class president no doubt know the basics: how to get up from your chair and walk gently toward the questioner; how to call her by name - first name only! (because you can relate); how to personalize your answer and strike the appropriate "I hurt because you're hurting" tone...
...technology firm from which he made millions when it was sold to an international conglomerate in 2007. Kryzan says her work as an environmental lawyer means she's poised to help create green-collar jobs in Western New York; she has painted Lee as an irresponsible deregulator, making the tone of the race feel very much like the presidential contest between John McCain and Barack Obama...
...lawyer for the chemical company responsible for the Love Canal disaster of the late 1970s and early 1980s in Niagara Falls. The candidates are set to debate a few times before Election Day, and the negativity will surely be on display. Kryzan is used to the harsh tone from the primary season, but this time she faces a well-financed opponent gunning squarely for her, and she may have a harder time staying above the fray...