Word: tone
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This book seems much more serious of an undertaking than No Logo. How would you say you've changed from that book to this one? The tone of No Logo was a little bit girlish and anecdotal. The gravity of this material made me want to take myself out of it as much as possible. It felt like a distraction and it felt like anything that trivialized the material was inappropriate. So I concentrated on clarity. I really didn't want writing that was show-off or cutesy. I really poured my creative energies as a writer into the structure...
Even if governments are gung-ho, regulators aren't so sure. In late May, the European Commission forced Prague to tone down its proposed $16 million free wi-fi initiative by stripping out full Internet access and providing only public-service websites, lest it distort competition. "Investment in broadband networks is primarily a matter for private companies," E.U. Competition Commissioner Neelie Kroes said after completing a probe that held up the project for months. She added that state subsidies for such networks are acceptable only in limited situations - for example, "if they address a well-defined market failure." The Commission...
...first five minutes of a game are really critical,” coach Sue Caples said. “Both teams typically don’t give up much, but we kind of sat back and Providence played with a greater sense of urgency. They really set the tone of the game.” The quick tally marked the first of two Providence goals in the first half—the second coming after a two penalty corners with under a minute to go before the mid-play break. Between the Friar bookend goals of the first frame, junior...
...luxury Italian leather-goods brand Tod's. His job? To put a fresh, modern spin on the Tod's signatures and up the ante with ready-to-wear. For fall, Lam has seized the brand's signature driving shoe and revamped it in a sleeker design in stylish jewel-tone satins. Coinciding with Lam's first season in charge is the brand's initial foray into the realm of celebrity spokesmodels. Sienna Miller appears in fall advertisements...
...world's finest watchmakers unveiled their new collections earlier this year, it became evident that it was time for a color change. Breitling, Zenith, Cartier and Patek Philippe have all introduced chic new timepieces in the rosy hue, usually paired with chocolate-brown dials, which add a masculine tone to the more feminine shade...