Word: tone
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...with Beijing set to host the 2008 Games, China wants not only to bury the past but to set the tone for the future. The Beijing Olympics "is about more than just sports," says Ren Hai, a professor at the Beijing Sport University. "In 2008, China's development will be acknowledged and accepted by the world." Chinese sports czars have announced that 2008 will bring the nation an unprecedented number of Olympic laurels, based upon a "gold-medal strategy" approved by no less an authority than China's Cabinet...
Hardt and Negri's signature tone is one of rock-anthem optimism, and Multitude is definitely animated by a warmhearted belief in human goodness. But it is, ultimately, a work of Utopian thinking, occasionally shading into utter fantasy. Multitude treats the global populace as if we were all one big, happy, left-wing underground, undivided by cultural differences, eagerly awaiting our chance to sock it to global capitalism. The authors' examples of multitude-style international activism--the World Trade Organization riots in Seattle in 1999 or the G-8 protests in Genoa in 2001--have a wan, quixotic...
...gloomy December morning in Helsinki in 1997 when 26-year-old Vesku Paananen woke up with a hangover after a night of Koskenkorva vodka and beer. Paananen, a chief technology officer with new-media company Yomi Group, was jolted out of bed by the annoying ring tone of his Nokia 6110 mobile phone. "I didn't want to hear 'de de de de deeeee' ever again," Paananen recalls. "I wanted to hear Van Halen's Jump, and I was willing to pay for it." The technology was there to program mobile phones to play pop tunes rather than electronic bleeps...
...buying a ring tone to enjoy Christina Aguilera. You're buying it to tell everyone else...
...approximate relationship to the melodies on which they're based. But like the craze for plastic mobile-phone covers, ring tones are more about making a personal fashion statement. "You're not buying a ring tone to enjoy Christina Aguilera," says Ovum analyst Dario Betti. "You're buying it to tell everyone else who you are." And for that assertion of identity, high-use mobile-phone customers (read: teenagers) are willing to pay dearly. British consumers pay the most - between $2.70 and $6.40 for a ring tone, while it costs just $1.45 to get the whole song online. Though charges...