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...inland regions, including Chongqing (pop. 32 million) and Inner Mongolia (pop. 24 million). She also struck a deal with China Mobile, which will offer NBA highlights to 231 million cell-phone subscribers, and added eight new marketing partners in China, like video-game giant EA Sports and computer maker Tong Fang. This season Chinese fans will be able to watch an NBA game of the week on broadband. "There's nothing little about what we're doing in China," says Ueberroth, who in her 11 years with the league has negotiated television and sponsorship deals in Mexico City, Moscow...

Author: /time Magazine | Title: People to Watch in International Business | 10/9/2005 | See Source »

...alienate your patient as quickly as possible, there's one simple way: deny him antibiotics. "Patients often say they want antibiotics even when they don't need them, and then they get angry at the doctors when they try to explain why the drugs won't help," says Dr. Tong Zhaohui, vice director of the respiratory department at Beijing's Chaoyang Hospital. To many Chinese patients, antibiotics are silver bullets: a cure for everything from skin infections to life-threatening lung ailments; and if a little is good, then more must be better?especially if you can get dosed directly...

Author: /time Magazine | Title: Too Much of a Good Thing | 7/25/2005 | See Source »

...afford drugs, doctors are worried that the problem could spiral out of control. According to the China Medicine Development and Research Center, 70% of drug prescriptions in China are for antibiotics, compared with roughly 30% in the West. "Resistance has risen dramatically in the past 10 years," says Tong, who is also a leading researcher on antibiotic resistance. He notes that a survey of 10 cities conducted three years ago revealed that in Shenyang, all pneumonia cases exhibited resistance to erythromycin...

Author: /time Magazine | Title: Too Much of a Good Thing | 7/25/2005 | See Source »

...still produces far more greenhouse gases, particularly in per capita terms, China is the world's second largest polluter. A U.N. report found that emissions from China nearly doubled from 1994 to 2002. "In the next 10 years the problem will become even more serious," predicts Zhu Tong, an environmental-science professor at Peking University, who notes that China's skyrocketing car ownership and lax implementation of power-plant-emission regulations could be an asphyxiating mix for global air quality...

Author: /time Magazine | Title: China Rising: Environment: They Export Pollution Too | 6/19/2005 | See Source »

...sound awfully, uh, considerate. Bloc Party Helicopter While aspiring to postpunk art-house dance music, Bloc Party wisely refuses to let its genre fixations get in the way of tunefulness. There's an actual melody here, and a good one, driven on by the manic playing of Matt Tong, rock's best new drummer in years. Bruce Springsteen Devils & Dust The title track from the Boss's new album starts with a gentle acoustic strum, gains steam on the backs of evocative nouns (blood, stone, bone) and peaks with a harmonica solo. It's nothing new, which...

Author: /time Magazine | Title: 10 Songs Worth Three Minutes | 5/19/2005 | See Source »

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