Word: toni
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Dates: during 1950-1959
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...Half a mile from the finish in the last of nine races for the Syce Cup and the Long Island Sound women's sailing championship, pint-sized Toni Monetti, 18, who won the midget title only five years ago, messed up a jibe and lost most of the lead she had built up on the first leg. Without wasting a moment, the Skidmore College sophomore went forward to untangle the sheets of her Lightning's big spinnaker. She finished in time to sail home third, earning just enough points to bring the Syce Cup home...
...Toni frolicked in the playroom at the City of Hope, 20 miles from downtown Los Angeles, she looked like an average, happy two-year-old. Usually treated as an outpatient, she had been kept in the hospital a few days because of a cold and swelling in her lymph nodes. She was much better after a blood transfusion, and would probably be home before New Year's Day. Toni has acute leukemia, commonest of the cancers and related disorders that annually kill more U.S. children than any other group of diseases...
...been stricken a scant five years' earlier, Toni (a twin with a normal, healthy brother) would not have lived more than four to six months. As it is, she has been kept going since March by regular blood transfusions and a variety of drugs. Doctors can now point to youngsters with acute leukemia who are living happily and almost normally three years or more after the disease struck. A diagnosis of acute leukemia is still a sentence of death, but each discovery prolongs the reprieves that medicine can grant. Doctors hope that they may soon find...
GILLETTE'S TONI division, which started the home-permanent fad, is expanding into cosmetics. First product will be a smear-proof lipstick called "Viv," which Toni will launch with a $5,000,000 ad campaign. Other products to follow: cleansing cream and hand lotion...
...another front, the storm clouds over Godfrey were dissolved in a flood of financial sunshine. CBS reported that the programs relinquished by Godfrey's long time sponsor Chesterfield cigarettes had all been bought up by four other advertisers: Minnesota Mining & Manufacturing Co. (Scotch tape), Toni Co., Pillsbury Mills and Frigidaire...