Word: toniest
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Dates: during 2000-2009
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...course, reviving a failed venture is dicey at any time--nearly a third of bankrupt companies undergo multiple reorganizations--let alone during the sharpest economic slowdown in a decade. And too much licensing can kill even the toniest brand's cachet, as overexposed names from Calvin Klein to Gucci can unhappily attest...
India's common white-backed vulture is on the verge of extinction, hit by an unidentified virus sweeping South Asia. To protect their way of death, Parsi leaders plan to build a 50-ft.-high aviary around their jungle-shrouded "Towers of Silence" in one of the toniest areas of central Bombay to breed vultures and to cope with the three human corpses placed there on an average...
Arnault swears that no matter how much he pays for his toniest brands, he will resist the impulse to recoup his investment by degrading them in that way. "If I'm patient, I can make it work at the high end," he vows. Just now there are more brands to buy, more couture houses to take over and more designers to hire. And don't forget, Arnault will remind you, he still has some unfinished business with a little company called Gucci...