Word: toning
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Dates: during 1940-1949
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...more advanced students of Lifemanship, Potter offers the Question Gambit and the "What a Pity" Probe, but for all-round utility, he recommends "plonking." Writes Potter: "If you have nothing to say-or, rather, something extremely stupid and obvious-say it, but in a plonking tone of voice-that is, roundly, wisely, and dogmatically; or take up and repeat with slight variation, in this tone of voice, the last phrase of the speaker." Thus...
Typography Expert: . . . and roman lower-case letters of Scotch and Baskerville have two or three thou. more breadth, which gives a more generous tone, an easier and more spacious color, to the full page...
...five other companies were dickering to set up factories. Biggest of the newcomers is Textron Inc., which abruptly closed its Nashua, N.H. plant (TIME, Sept. 27) and is now finishing the first of five factories to manufacture rayon and other textiles in Puerto Rico. Other new plants include Tele-tone (radio tubes and equipment), Crane China, Fashion Rite Gloves...
...carried rather heavily by Shirley Temple and Tom Drake, two undergraduates busily involved with love and misunderstandings. But most of the time Director Elliott Nugent, who has a special knack for this sort of thing, keeps his lens and sound track trained on Clifton Webb. By neatly trimming the tone and pace of the film to Webb's personal high-comedy style, he has kept the Belvedere formula fresh and amusing...
John Lund pushes the plot along when he gets a yen for Lucrezia. "She's a lily!" he cries, in the same tone he would use to say "She's a lulu." Once married to her, he starts composing verses about roses and nightingales in the garden outside her bedchamber. When the poems fail to impress the pouting bride, Lund turns on the nearest nightingale and roars: "You silly ass!" In reply, the soundtrack lets out a squawk like a barnyard...