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Word: toning (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...just a plurality but a slim majority of the eligible public's support. There are reasons aplenty for Americans to vote, but neither Bush or Dukakis supplied them. The reason many people did not go to the polls had nothing to do with the spiteful and negative tone surrounding the election. It had its source in the total artificiality of the issues on which the election turned...

Author: By Charles N. W. keckler, | Title: Through a Looking Glass | 11/21/1988 | See Source »

With the assistance of senior editor Jack White, Zintl will lead TIME through the presidential transition into the next Administration. "America is going to have a new tone and style," he says. "For us, the challenge will be to explore what's important to the country, as well as what's important to the people trying to run the country...

Author: /time Magazine | Title: From the Publisher: Nov 21 1988 | 11/21/1988 | See Source »

...coaching staff did not take part in the emotional aspect of the game at all," Gatto says. "[Harvard Coach John M. Yovicsin] and the other coaches would be out of the room. The captain had a special responsibility to set the tone...

Author: By Mark Brazaitis, | Title: The Game as Mythology | 11/19/1988 | See Source »

...very much a players' team," Gatto says. "The coaches were the technicians. The players set the tone. It was very appropriate to that time. Students in the country felt they should be in control of the agenda...

Author: By Mark Brazaitis, | Title: The Game as Mythology | 11/19/1988 | See Source »

...Jamieson, author of a history of campaign advertising, of the Bush spots: "Never before in a presidential campaign have televised ads sponsored by a major party candidate lied so blatantly." In their efforts to be fair and balanced, reporters were also reluctant to single out Bush for the negative tone of the campaign. Even though the Vice President was spending thousands more on negative ads than Dukakis and running them earlier, reporters generally blamed both sides equally for taking the low road...

Author: /time Magazine | Title: Press: The Made-for-TV Campaign | 11/14/1988 | See Source »

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