Word: toning
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Dates: during 1990-1999
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...almost entirely as the framework for an endless series of questing dialogues. Sourly or hopefully, with colleagues or adversaries, Minke explores the nature of colonialism and capitalism, the psychology of police power, the role of women, the techniques of political organization, the efficacy of boycotts and much else. The tone is never haranguing, but the cumulative effect is that of a lifetime of scorn, heaped too high to ignore...
...argument over the campaign's central message raged all through March. Matters finally came to a head in early April as Yeltsin prepared to give a speech unveiling his campaign program. That address was expected to signal the campaign's substance and tone, and it became a major battleground for control of the campaign. In a nine-point memo dated April 2 that covered content, theme and staging, the team wrote that the "overall goal of the kickoff speech [should be] to demonstrate to the average Russian that Yeltsin understands the suffering the country has been going through...The President...
...late as March, the news shows continued to criticize the President mercilessly, a favorite target being the war in Chechnya. "It was ludicrous to control the two major nationwide television stations and not have them bend to your will," says Dresner. In writing, the team adopted a more diplomatic tone. "Wherever an event is held," they wrote, "care should be taken to notify the state-run TV and radio stations to explain directly the event's significance and how we want it covered." Beginning in April, Russia's television became a virtual arm of the Yeltsin campaign, a crucial change...
...talking with cable and broadcast channels and several Fortune 20-size companies about financial backing and developmental partnerships. The Tofflers have also recruited as executive partners TV producer Al Burton (Charles in Charge) and the tech-savvy film producer and entrepreneur Jeff Apple (In the Line of Fire). The tone of FutureNet's offerings, Toffler says, will be "not just for the digerati and not heavy. After all," he laughs, "it's television...
...this day, I have not changed my mind about wanting a career. While I have improved my tone since the teenage angst-ridden feminist diatribes I handed into my English teacher ("Slavery: My Mother's Life as a Homemaker") and I respect my mother more than most people I know, I still have a lingering feeling that women who choose or who are forced into the domestic sphere are somehow shortchanged. But I am beginning to learn that in the process of feeling too important for housework, I have put myself at a real disadvantage. This summer, for the first...