Word: toning
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Dates: during 2000-2009
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...more striking when, practically midsentence, her tone and temperature totally change. We have seen Cindy McCain much more than we've heard her until now, and she has always benefited from the element of surprise. It's when she discusses her travels and work overseas that she sounds 20 years younger, eager and unscripted?a hint that, as First Lady, she would use the spotlight to advance her cause. Until very recently, she could just head off and do her thing, have a life far away from Washington intrigue: no cameras, no questions, with missions to Nicaragua, Kuwait, Vietnam, Afghanistan...
...Republican pollster Frank Luntz, that she had decided she just couldn't vote for John McCain this year. "I supported him enthusiastically in 2000, but he's hired the same people who ran him into the ground last time to run his campaign," she said. McCain's tone was more negative now. "It breaks my heart...
...found all sorts of fodder: Michael Dukakis was "against" the Pledge of Allegiance. More substantively, Dukakis ran a weekend prison-release program in Massachusetts that allowed an African-American felon named Willie Horton to go on a killing spree. But what was most distinctive was a new tone: a derisive, sarcastic negativity that predicted, and enabled, Rush Limbaugh's brilliant, destructive trade...
...also believe that Manny was in some ways simpatico to Time, even or especially in its early maturity. Both he and the Luce publication favored wordplay, luscious similes, extreme verbal concision (e.g., a string of adjectives without an "and" before the last one), abrupt shifts of tone, with gags that interrupted the serious analysis - all in the aid of entertaining as well as enlightening or pushing an agenda, and in recognition that getting people to read a magazine required a measure of variety-showmanship. Manny's earlier writing had many of these qualities (as well as many others that Time...
...days before the prizefight. The events - which have progressed west from Eau Claire, Wis., to Davenport, Iowa, and Kansas City, Mo., and move on to Billings, Mont., tomorrow - are modest affairs in which he can test messages and attacks on his opponent, John McCain. And his increasingly wonky, detailed tone is one he says audiences should expect to hear at the convention. "People know that I can give the kind of speech that I gave four years ago," Obama says. "They're more interested in what am I going to do to help them in their lives. So in that...