Word: toning
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...nearly settled on a blend of orange and vanilla, with a hint of cedarwood added to the mix so the feminine-leaning smell wouldn't scare off men. (A male exec had suggested a drop of bourbon, but it was decided that cedarwood would provide a similar yet subtler tone.) Then, sitting around a conference table strewn with perfumer's blotter paper, the execs had a final request: Could the orange be snazzier, more of a blood orange? ScentAir dug into its library of about 40 orangey smells, weeding out the tangerine-tinged and the clementine-clad before hitting...
...still possible to divide the news calendar into BF and AF-Before Fox and After Fox. Much of what you see on TV news exists because of Fox, and not just the opinion shows. The graphics, the sound effects, the general tone of news is set by Fox. The zipper-the visual signature of the anxious too-much-information era-was first introduced by Fox on the morning of 9/11. First by moments, but in TV news, moments are everything. As with so many things, Fox was slightly quicker than its rivals to detect, and direct, the next crank...
Defying a powerful musical trend among musicians of his generation, Bernstein doggedly stuck to the doctrine of tonality—which centers a piece of music around major and minor chords based on a single key—as opposed to the 12-tone scale, which was being popularized by composer Arnold Schoenberg...
...Gutmann op-ed is significant if only for its tone, including this caustic concluding paragraph...
...match. Connolly and Balaraman shared time in the net, registering two and six saves, respectively. HARVARD 17, CONN COLLEGE 5 On the road in Connecticut, the Crimson set the pace early against the Camels, then ran away with the game. “We wanted to set a tone early,” senior co-captain Michael Garcia said. “We wanted to end the game in the first quarter.” Harvard amassed an 8-2 advantage by the end of the first half before cruising to an easy 17-5 win. Juniors Brian Kuczynski...