Word: tony
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LOST SUMMER, by Christopher Davis (320 pp.; Harcourt, Brace; $3.95), introduces Toni Newman, who is 18, pretty, decent, and has been brought up in solid comfort by intelligent, loving parents. Yet she shouts at her shocked mother: "I'd go to bed with anybody who loved me or gave me a chance to love him. Anybody...
What happened to make Toni feel that way? On a pleasant evening several weeks back, she had driven out to a nightclub with her dull but good-looking young man. Stan Walters, as described by his teen-age brother, is "the guy who goes through life and nothing happens because he keeps counting his change." On this night, really afraid of love behind his great-lover facade, Stan got hopelessly drunk. Toni, trying to get home alone, was forced into a stolen car by two young toughs, was raped, brutally beaten and thrown...
...Lost Summer is simply a muted, chillingly written version of a tabloid story. Author Davis gets down to his novelist's business as Toni finds that her familiar world is steadily rotting away because of the unease felt by the people around her. An old neighbor lady whom she has known from childhood cuts her on the street. At her summer school her instructor barely disguises his leer. Her younger sister pruriently prods her with questions. And Stan Walters shifts rapidly from guilt and remorse to jealousy and suspicion, accuses her of having invited the attack. Gradually, Toni moves...
...moisturizing and nurtures a euphemistic cant in which reducing becomes slenderizing, dye becomes hair color, and diet becomes menu plan. Its slogans have entered the language: "She's lovely, she's engaged, she uses Pond's"; "The Skin You Love to Touch"; "Which Twin Has the Toni...
Fickle Woman. The fickleness of woman is a fearsome fact that can make or break a firm. But the beauty business has turned it to advantage by bringing out new products in the twinkling of an eye. The home permanents (led by Toni) threatened to empty the beauty shops. The short, or poodle, haircut filled them up-and home-permanent sales slumped 29% last year. Hair coloring, hardly respectable a few years ago, has grown into a $35 million do-it-yourself business and a $200 million beauty parlor market; three women in ten now tint, rinse or bleach their...