Word: tony
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Richard Neison Wishbone Harris was making an understatement. In three years, he has built his "Toni" home permanent-wave kits into a merchandising phenomenon which this year will gross an estimated $16 million and net a tidy $3 million profit, enough to curl anyone's hair. By shrewd advertising (1947 budget: $3.5 million), Harris has captured 50% of the home-wave market. A genial gladhander, Wishbone helps sales by gadding around the country calling on retailers...
Help Needed. A Toni kit costs $1.25 (deluxe model: $2) and $1 for a refill; beauty-shop permanents range anywhere from $10 to $50. A Toni wave may not last quite as long, but women who have tried it seem to find it satisfactory. They say it is not quite as easy or as quick to put on as Wishbone's advertising would have them believe, and that it is much better if a roommate is around to help wrestle with the elusive plastic curlers...
Like other cold-wave preparations, Toni uses ammonium thioglycollate, which has been criticized by doctors as harmful if used in strong solution. Federal Food & Drug Administration spokesmen agree with Harris' statement that the Toni solution is weak enough to be harmless if directions are properly followed...
Detlev, F. Vaghts '49--Toni Packman (Beaver...
...world première in Pasadena because two earnest young Playhouse couples, Jane and Robert Claborne, and Toni and Lamont Johnson, while touring France with the USO last year, phoned Miss Stein in Paris and asked if they might call on her. "Certainly," she replied, "you certainly may come up, please come up, please come up right away." They did, and in the midst of being slapped down for their opinions on French politics, were snapped up as "perfect" for her new play...